Google Alert - marketing

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Countless thousands exposed in attack on e-mail marketing company BetaNews By Tim Conneally | Published April 3, 2011, 10:56 AM On Friday, email marketing and solutions company Epsilon announced its system had been hacked on March 30, and the email addresses and customer names of "a subset of Epsilon clients" were exposed. ... See all stories on this topic »

Caltex chief focuses on marketing as oil prices keep rising The Australian And at Caltex, much of that comes back to the earnings from the group's marketing segment and cost savings garnered from well-run internal efficiency programs. "People still ask about the refining margin," the Sydney-based chief concedes. ... See all stories on this topic »

With rebuilt MetraPark arena comes concert marketing opportunities Billings Gazette MetraPark's marketing director, Sandra Hawke, and general manager Bill Dutcher say the arena and the renovation are hot topics at the conferences they have attended in the past few months. "It's fun to be back in action," Dutcher said. ... See all stories on this topic »

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Does Green Lantern's Marketing Risk Spell Doom For The Film? MovieViral Four months after the release of the initial teaser trailer and what I thought was the beginning of a viral marketing campaign, we have seen almost no marketing for the film. This week, we were told why. The movie is not finished, and the studio does ... See all stories on this topic » MovieViral

Chris Rickert: Economic impact studies more marketing than science Madison.com But if the motivations of those who commission the study are self-serving and the message of the study predetermined, the whole effort strikes me as closer to marketing than science. "These things are public relations pieces," Sanderson said, ... See all stories on this topic »

Junk Hauling & Handyman Service in Aurora, CO, Hires Web Marketing Firm to ... PR.com (press release) As a junk remover and property upkeep company in Aurora, Discount Hauling Services chose to hire Prospect Genius for the effective Web marketing service it provides. Through SEO, Prospect Genius helps this local junk hauling and handyman service move ... See all stories on this topic »

Christa Morrison Joins SEPI Engineering & Construction As Marketing Manager PR-USA.net (press release) Morrison is responsible for assisting with marketing proposals, creating marketing budgets, updating the company website and other marketing initiatives. A native of Batavia, NY, Morrison brings with her more than 14 years of experience in marketing. ... See all stories on this topic »

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Google Alert - marketing

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Upcoming Chicago Social Media marketing conferences ChicagoNow (blog) Also coming up from April 6th to the 8th is AMA's Marketing Workshop. The American Marketing Association offers this series of workshops with a range of learning opportunities. Workshops include: Social Media Victories, Winning in Google with SEO Savvy ... See all stories on this topic »

Small firms, nonprofits craft marketing plans Tallahassee Democrat (blog) Benedict and her staff of three all noticed the announcement about the 11 in 2011 marketing project for this year and wanted to apply. Music Lessons Express was later selected as one of the 11 small businesses, nonprofits and agencies chosen to ... See all stories on this topic »

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72 Marketing Definitions | Heidi Cohen Marketing comes in a wide variety of flavors based on audience, media platform and business in today's evolving and dynamic marketplace. heidicohen.com/marketing-definition/

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Google Alert - marketing

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Irving-based marketing vendor for Kroger, JPMorgan Chase suffers data breach Dallas Morning News By EMILY FOX Personal information of some Kroger and JPMorgan Chase customers was exposed late Wednesday when a large online marketing vendor suffered a data breach. The breach included the email addresses of JPMorgan Chase customers and names and ... See all stories on this topic »

Data Breach At Email Marketing Service Company Affects Several Companies WFSB Hartford UNDATED -- Epsilon Data Managment, based in Irving, Texas, said Friday that some of their clients' customer data was exposed. Epsilon said the only information hackers were able to collect were names and email addresses. A partial list of clients ... See all stories on this topic »

Legal Marketing Specialist Push Organic Search As Key Target Online PR News (press release) A new search engine report has just come out to verify what the law firm search engine optimization professionals at the Legal Marketing Advantage have stating for some time. Online PR News – 02-April-2011 –A new search engine report has just come out ... See all stories on this topic »

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Marketing and Promotion of Tobacco Products Fog City Journal Tobacco companies spend about $15.3 billion on tobacco marketing and promotion. Because they are prohibited from advertising on television and radio, the tobacco companies market and promote their products in convenience stores, in magazines, ... See all stories on this topic » Fog City Journal

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Google Alert - marketing

News 3 new results for marketing

Top 5 Facebook Marketing Mistakes Small Businesses Make Mashable While Facebook marketing is on the rise among small businesses, many are still struggling to master the basics. "Many people have difficulty with just the basic Page set up," says social media marketing consultant Nicole Krug. "For example, I still see ... See all stories on this topic »

Racine Businesses Back Racine Unified Referendum Marketing Campaign Patch.com By Paul Holley | Email the author | 3:05pm Six major businesses—including SC Johnson and Twin Disc Inc.—have bankrolled a campaign promoting the April 5 referendum for the Racine Unified School District. According to a campaign finance report filed ... See all stories on this topic »

Kempinski appoints Area Director Sales and Marketing Levant Region AME Info Bugra Berberoglu, Regional Director Levant Region and General Manager Kempinski Hotel Ishtar, Dead Sea, announces appointment of Janet Abrahams as Area Director Sales and Marketing Levant Region. Abrahams joins from Emirates Palace Abu Dhabi, ... See all stories on this topic »

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By Ken Levine: International Marketing fiascos. By Ken Levine International Marketing fiascos. In making reference earlier in the week to marketing disasters, I came across some famous campaign slogans and names that didn't translate all that well to foreign markets. Check these out. ... By Ken Levine - http://kenlevine.blogspot.com/

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Location-based marketing can increase average order value ... While privacy concerns persist, adding a location component to a campaign gives mobile marketers the opportunity to increase the relevancy of their messages ... www.mobilemarketer.com/cms/news/advertising/9540.html

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News 3 new results for marketing

Update: Bank customers warned after breach at Epsilon marketing firm Computerworld Epsilon sent 6.5 billion e-mail marketing messages in 2009, but the company also runs loyalty programs for Citi and Chase credit card users, and the kind of information stored in its databases could be extremely valuable to criminals looking to steal ... See all stories on this topic »

Social Marketing to the Business Customer Small Business Trends By Ivana Taylor Middle managers and marketing folks dealing with business-to-business companies that are still delaying their social media programs – pay attention! We've reviewed our share of social media books here, but this is the first one targeted ... See all stories on this topic » Small Business Trends

Google Places – Key Marketing Strategy for Local Businesses Getting The Deal News The Internet has been huge in helping businesses get their message out there. One of the main strategies is using search engine optimization. But over time, trying to master SEO is tough. It is a moving target. Google, Bing, Yahoo, all change their ... See all stories on this topic » Getting The Deal News

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Christmas tree growers focus on marketing program Chicago Tribune By RICK ROMELL Milwaukee Journal Sentinel A proposal to assess the nation's Christmas tree growers a few million dollars a year to pay for a marketing program is drawing broad support but also sharp criticism within the industry -- one in which ... See all stories on this topic »

Gary Lucente Inducted Into Creative Marketing's Prestigious Tailor Made Group PR Web (press release) Gary Lucente of Gary J. Lucente and Associates, LLC in Litchfield, Conn., has accepted an invitation to join Creative Marketing's exclusive Tailor Made group. Induction into this group means Lucente is one of an elite group of top-selling insurance and ... See all stories on this topic » PR Web (press release)

Rhino Marketing Sponsors Canucks For Kids Fund Dice & Ice Event PR.com (press release) Rhino Marketing Inc. is proud to have been part of another extremely successful Vancouver Canucks Dice & Ice Benefit. Vancouver, Canada, April 02, 2011 --(PR.com)-- Rhino Marketing Inc., one of North America's leading marketing agencies, ... See all stories on this topic »

Law Firm Internet Marketing Company Opens Fort Myers Headquarters DigitalJournal.com (press release) Law Firm Ghost Writer LLC has opened its headquarters in Fort Myers, where it provides legal marketing services, Internet marketing services, search engine optimization (SEO), legal blog writing and website content writing services to law firms ... See all stories on this topic »

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Relativity Media marketing president Peter Adee out after eight months Los Angeles Times Peter Adee, Relativity Media's marketing and distribution president, is leaving the company after just eight months on the job. He will stay on in a transitional role until June 1. The marketing veteran transitioned to Relativity in July after the ... See all stories on this topic »

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Internet marketing news roundup, April 1 « Industry News Roundups ... This week, online conversations in the internet marketing community were dominated by news of Google's new social search recommendation feature, +1. Brafton - http://www.brafton.com/

Relativity Marketing, Distribution Chief Peter Adee Exiting - The ... By THR staff He will be leaving his post as the studio's president of theatrical marking and distribution on June 1. Hollywood Reporter - Top Stories - http://www.hollywoodreporter.com/latest-news.xml

Cup of Joe: Is "April Fools" Good Marketing? Just Plain Fun? Or ... By Joe Hall So, by now you are probably sick of all the April Fools jokes that are circling the Internet. To be ... Marketing Pilgrim - Internet... - http://www.marketingpilgrim.com/

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JPMorgan in talks to end SEC marketing probe Financial Times JPMorgan is one of several banks under investigation for its role in structuring and marketing collateralised debt obligations, complex securities linked to subprime mortgages. The bank also admitted to "mistakes" in its marketing of the CDO. ... See all stories on this topic »

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New comScore Report Shows US Smartphone Ownership Soaring | Mobile ... By Michael Smartphone ownership in the United States is surging. That's according to fresh data published today from the comScore MobiLens service. The report points to. Mobile Marketing Watch - http://www.mobilemarketingwatch.com/

Secrets to Improving Open Rates For Email Marketing | SiteProNews ... By Jonathan McCulloch If you want to improve the open rates of your marketing emails, then what I am about to share with you will come as a surprise -- because it seems to contradict what we know to be true about the people we serve. SiteProNews: Webmaster News & Resources - http://www.sitepronews.com/

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Internet Marketing Professional Turns Lead into Gold Huffington Post (blog) When it comes to internet marketing, most people think of using search engine optimization to increase traffic to their website for the most general terms that can be used to describe their business. This can result in an increase in traffic but not ... See all stories on this topic »

Alliance Data Marketing Unit Reports Breach Of Client Email Data Wall Street Journal s (ADS) email-marketing segment, said in a release that "an unauthorized entry" into its system exposed some of its clients' customer names and email addresses. The company didn't specify the scope of the breach, and a representative for Epsilon ... See all stories on this topic »

The Week's Best Viral Videos & Viral Video Marketing Lessons ReelSEO Online Video News This technically marks the second viral video round up article of the week, since I also wrote a Monday Morning Grindhouse post as well. And if you enjoyed that… the good news is that it looks like I'll be continuing that as a regular series detailing ... See all stories on this topic » ReelSEO Online Video News

Corporate Visions Releases Q1 2011 Sales and Marketing Messaging Report on ... San Francisco Chronicle (press release) Each quarter, Corporate Visions, Inc., the leader in sales and marketing messaging, surveys marketing and sales professionals who work in complex, business-to-business selling environments. The findings highlight trends and challenges facing ... See all stories on this topic »

Susan Grant Palombo Selected for Valtera Global Sales and Marketing Role San Francisco Chronicle (press release) Ms. Palombo has been named Senior Vice President, Global Sales and Marketing, and oversees all sales and marketing activities at Valtera. With over 25 years of experience successfully implementing business development strategies in complex environments ... See all stories on this topic »

Chattanooga State's Marketing Department Receives National Recognition WDEF News 12 The Marketing Department at Chattanooga State Community College was recently recognized for outstanding achievement during the Paragon Awards Banquet at the National Council for Marketing & Public Relations (NCMPR) annual conference in Philadelphia, ... See all stories on this topic »

Proposed tax on electricity targets marketing loophole Journal Inquirer By Ed Jacovino HARTFORD — If the leaders of the state legislature's committee on energy are right, they'll be able to tax the Millstone nuclear power plants' owner more than $300 million annually — and the company will be helpless to pass the cost ... See all stories on this topic »

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Usability & Internet Search Marketing: A More Unified Approach Search Engine Land It's better known today as Search Engine Marketing. The goal is to direct users to specific websites, via advertisements, sponsored links, PPC ads to specific landing pages, optimized content and even choices of images and video. ... See all stories on this topic »

State business marketing chief talks at First Friday Coffee Southeast Missourian By Melissa Miller ~ Southeast Missourian Christopher Chung, the man charged with marketing Missouri to new businesses, spoke about the mission of his organization, the Missouri Partnership, during the Cape Girardeau Area Chamber of Commerce First ... See all stories on this topic »

Marketing Your Corn - 2011 - Part XII Inside Futures At this point, I think it would be a good time to reexamine the fundamental factors which are driving corn prices, while reviewing our marketing plan going forward. In early Jan-10, the USDA cut their 2010 corn production estimate another 93 mil. bu. ... See all stories on this topic »

Google 'like' button could boost online marketing Equimedia Marketing News A new Google feature which allows internet users to mark up pages for friends and family could have a positive impact in the online marketing world. The +1 feature has been designed by the search engine giant to compete with the Facebook 'like' button ... See all stories on this topic »

Mortgage Marketing Geared Towards Builders and Realtors ADI News Companies with a strong mortgage marketing campaign are more likely to receive a larger portion of these potential buyers than companies with no marketing plan. Many companies choose to aim their mortgage marketing towards realtors and home builders. ... See all stories on this topic » ADI News

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Apple to lose global marketing chief Marketing Week Apple's global marketing chief Allison Johnson is said to be leaving the company after six years in the role. Johnson, who handled global marketing for the company's iconic iPhone, iPad and iPod products, is to start her own marketing and ... See all stories on this topic » Marketing Week

RELATIVELY HIGH PEG RATIO IN THE OIL & GAS REFINING & MARKETING INDUSTRY ... Zacks.com Apr 01, 2011 (SmarTrend(R) News Watch via COMTEX) -- Below are the five companies in the Oil & Gas Refining & Marketing industry with the highest Price to Earnings to Growth (PEG) ratios. PEG is valuable in assessing the tradeoff between the price of a ... See all stories on this topic »

Best Travel Website of 2011 to be Named by Web Marketing Association in 15th ... PR Newswire (press release) WEST SIMSBURY, Conn., April 1, 2011 /PRNewswire/ -- The Web Marketing Association announces the call for entries for its 15th annual international WebAward Competition for Web site development at www.webaward.org. ... See all stories on this topic »

Right Source Marketing Launches Content Marketing Service DigitalJournal.com (press release) Right Source Marketing, a marketing firm that delivers strategic consulting and interactive marketing services, today launched Content Magnet, a content marketing service that helps businesses plan, create and distribute content in order to improve the ... See all stories on this topic »

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Southwest marketing, sales manager speaking in Greenville at program sponsored ... Greenfield Daily Reporter The schools says senior vice president and chief marketing officer Davis Ridley is speaking Friday at Clemson at the Falls in downtown Greenville. Ridley oversees Southwest's marketing, sales and revenue management. The address is a First Friday ... See all stories on this topic »

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VP of Global Marketing, Allison Johnson Leaving Apple iSource by Alex Jordan on March 31st, 2011 All Things Digital is reporting that Allison Johnson, Apple vice president of worldwide marking communications, is leaving Apple to set up her own marketing company. Johnson has been a Vice President at Apple since ... See all stories on this topic » iSource

McClellan: City's marketing chief heads home on weekends STLtoday.com Erik M\u002e Lunsford Brian Hall, chief marketing officer for the St. Louis Convention and Visitors Commission. It's Friday, getaway day for Brian Hall. He will board a Southwest Airlines flight at Lambert and fly to Baltimore. ... See all stories on this topic »

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Catherine Heeg Joins International Tour Management Institute's Social Media ... San Francisco Chronicle (press release) Social media expert Catherine Heeg, a leading tourism and hospitality industry marketing veteran, provides cutting-edge strategic and tactical social media marketing support to tourism industry stakeholders. "The tourism industry has historically been ... See all stories on this topic »

Report: Top Apple marketing exec to depart CNET (blog) by Josh Lowensohn Allison Johnson, Apple's vice president of worldwide marketing communications, is said to be leaving her post at the company to co-found a new marketing firm. All Things Digital reports that Johnson, who came to Apple from ... See all stories on this topic » CNET (blog)

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