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AT&T geo-fencing retail stores in mobile marketing play ConnectedPlanet (blog) The program is called ShopAlerts and uses Placecast's geo-fencing technology to create targeted marketing campaigns AT&T customers can opt into. The alerts will feature additional information such as weather, traffic and shopping area details to take ... See all stories on this topic » | ||
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Elan convicted over marketing of Zonegran Macon Telegraph (blog) PLC has pleaded guilty to misdemeanor violation of the federal Food Drug and Cosmetic Act over the improper marketing of the epilepsy drug Zonegran. Monday's plea finalized a deal announced last July under which Elan agreed to pay $203.5 million to ... See all stories on this topic » |
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