Monday, February 28, 2011

Google Alert - marketing

News5 new results for marketing
 
Inbound vs. outbound marketing
National Clothesline
If you're involved with traditional marketing and are still doing things the old-fashioned way (and most of us are), you're probably using one or more "outbound" techniques. In short, you are casting your message out to a large audience in hopes of ...
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National Clothesline
Niche Cruise Marketing Alliance Serves Up Serious Savings to Members
Travel Agent
American Cruise Lines is offering $400 off per stateroom for those who book a cruise three months or more in advance. In addition to saving money, earlier booking increases the chance of reserving the itinerary and stateroom of a passenger's choice. ...
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Travel Agent
AT&T geo-fencing retail stores in mobile marketing play
ConnectedPlanet (blog)
The program is called ShopAlerts and uses Placecast's geo-fencing technology to create targeted marketing campaigns AT&T customers can opt into. The alerts will feature additional information such as weather, traffic and shopping area details to take ...
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The Henry Ford Selects SIGMA as Marketing Partner
Business Wire (press release)
ROCHESTER, NY--(BUSINESS WIRE)--SIGMA Marketing Group, the digital and direct marketing analytics firm, today announced that it has been retained by The Henry Ford to help build stronger relationships with current and prospective members, ...
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Business Wire (press release)
Elan convicted over marketing of Zonegran
Macon Telegraph (blog)
PLC has pleaded guilty to misdemeanor violation of the federal Food Drug and Cosmetic Act over the improper marketing of the epilepsy drug Zonegran. Monday's plea finalized a deal announced last July under which Elan agreed to pay $203.5 million to ...
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