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| Easyjet invests £9m in government tourism marketing campaign CIT Magazine The deal between the two parties is worth more than £18m, after Easyjet pledged £9m in cash and marketing in kind, to be matched by Visit Britain. The four-year marketing campaign – a key part of the government's new tourism policy launched on 4 March ... See all stories on this topic » | ||
| Xperia Play backed by £4m marketing campaign Computerandvideogames.com Sony Ericsson is in the process of rolling out its biggest marketing campaign in two years as it prepares to launch Xperia Play alongside two other Xperia smartphones later this week. Xperia Arc and Xperia Neo will launch with the PlayStation Phone, ... See all stories on this topic » | ||
| Brand Alley launches iPhone app and marketing campaign Retail Week Designer discount etailer BrandAlley has launched an iPhone app and produced a YouTube video to promote the retailer's mobile strategy. We provide a range of advertising opportunities. By advertising with us, you are guaranteed to reach the industry's ... See all stories on this topic » | ||
| Scripps names marketing VP for TV operations Bizjournals.com EW Scripps Co. named Jessica Rappaport as its new vice president of marketing for television operations. Rappaport joins the company from Los Angeles-based Hollywood Branded Inc., an entertainment marketing agency where she worked on social media ... See all stories on this topic » | ||
| Warner Bros. Invests in Unusual Marketing Tactic for Mortal Kombat Electronic Theatre In an unusual marketing campaign, the publisher will launch the UK's first display of 'Sign-Spinning' – one of America's fastest-growing forms of outdoor advertising. Sign-Spinning originated in 2002 on Ocean Beach, California, and has subsequently ... See all stories on this topic » | ||
| Ebay buys GSI interactive marketing firm GSI Commerce for $2.4bn ComputerWeekly.com Online auction company eBay has announced plans to acquire interactive marketing company GSI Commerce for $2.4bn. GSI handles the e-commerce activities for large retailers, including Toys R Us and Ralph Lauren. The acquisition is aimed at reviving ... See all stories on this topic » |
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