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| Automated marketing: The future Business Standard For most companies, marketing spend is one of the largest cost items on the financial statement. Yet the level of discipline placed upon that marketing spend is too often appalling. Habitual behavior over the years has resulted in marketing not being ... See all stories on this topic » | ||
| US advisers: Consumers see menthol health benefits Reuters WASHINGTON (Reuters) - Marketing messages have led consumers to believe menthol cigarettes may offer health benefits over regular ones, US government advisers said in a draft report released on Thursday. "Consistent with marketing claims, ... See all stories on this topic » |
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