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| Celgene Discloses Justice Dept Probe Into Drug Marketing Wall Street Journal (CELG) received notice that federal prosecutors are investigating its marketing practices for top-selling blood cancer drug Revlimid. The probe relates to Celgene's promotion of Revlimid, along with a similar drug called Thalomid, "regarding off-label ... See all stories on this topic » | ||
| AT&T dials in to location-based mobile marketing InternetRetailer.com Now, wireless carrier AT&T is sending location-based mobile marketing messages to its wireless customers. AT&T announced a program this week to send consumers in New York, Los Angeles, Chicago and San Francisco who have opted in mobile messages based ... See all stories on this topic » | ||
| Is the retail industry's 'Apparel Index' more than a marketing ploy? Supply Chain Digital Environmental product scoring would be a major score for retailers from the improvement side of business as well as the marketing side. The retailers are interested in an Apparel Index (AI) because it would provide a system of metrics and benchmarks ... See all stories on this topic » | ||
| IAB and Mobile Marketing Association Establish Standard Methodology for ... EON: Enhanced Online News (press release) Developed in a joint effort by the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) and with the assistance of the Media Rating Council (MRC), the "Mobile Web Advertising Measurement Guidelines" provide a framework to ... See all stories on this topic » |
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